01
From scattered numbers to leadership-ready reporting.
Financial and operational inputs connected into reporting leaders can act on.
InputsControlDecisions
Finance Leadership · FP&A · Business Control
Finance leadership for companies that need clarity, control, and better decisions.
I help leadership teams understand performance, improve financial operations, and make better decisions across FP&A, business control, reporting, payroll, accounting coordination, and systems.
0Years
0Companies
0Industries
Selected experience · 2016—Now
- Halo Media2022—25 · 2026—
- Mercado Pago2025—26
- Disney2020—22
- General Motors2018—19
- KPMG2016—18
What I help with
Four problems I help solve.
02
From margin uncertainty to clearer business control.
Revenue, costs, utilization, and project economics — a clear picture of where value is made.
Revenue & costMarginCapacity
03
From manual workflows to operating rhythm.
Recurring finance processes across close, payroll, contractors, AP, AR, and reporting — predictable.
ProcessOwnershipRhythm
04
From financial noise to executive decisions.
Complex topics turned into clear summaries, tradeoffs, and next steps for leadership.
ComplexitySynthesisDecisions
Track record
Track record.
10 years · 5 global companies · 5 industries
- Jan 2022 → Jul 2025Feb 2026 → PresentFinance Leadership
Built finance visibility across FP&A, business control, payroll, accounting coordination, reporting, systems, and executive decision support.
Highlights
- 01Built financial reporting + portfolio margin visibility
- 02Owned AR collections, sourcing, and accounting analysis
- 03Now leading FP&A, Business Control, Payroll, Accounting
- FP&A
- Business Control
- Reporting
- Payroll
- Systems
Recommendations
People I have worked with.
Across finance, operations, fintech, media, and global companies.
“Juan Cruz is the kind of professional who makes everything run smoother just by being involved. He combines a deep sense of responsibility with a proactive, make-things-happen mindset. In finance and operations, Juan is a true problem-solver.”
Approach
How I think about finance.
Five disciplines · one decision layer
AI as a modern operating layer, grounded in finance judgment.
I use AI daily to accelerate analysis, structure reporting, draft executive communication, and explore automation opportunities — always grounded in finance judgment.
Step 01 · Information
Turn messy inputs into structured context.
Finance work starts with unstructured information — exports from multiple systems, an email thread with three stakeholders, an operational doc nobody owns. I use AI to extract, clean, and reconcile those inputs into something the rest of the workflow can act on.
Does
Parses exports, cleans columns, reconciles definitions across sources, flags inconsistencies.
Output
A clean structured dataset or briefing, ready for analysis.
Stack
ChatGPT · Claude · n8n
Daily stackChatGPTClaudeGeminin8n
Contact
Start a conversation.
For conversations around finance leadership, FP&A, business control, financial operations, or building stronger finance systems.